All posts by Choncé Maddox

Overcome These Common Obstacles When Managing Virtual Team Members

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If you’re an introvert like me, the idea of having a virtual team may sound fun. It has its perks like more flexibility and room for a better work-life balance.

However, having virtual team members does also come with its own obstacles and challenges. More and more small businesses are going with a virtual team model.

Managing a virtual team can be hard work especially if you are used to working in a shared office space. Still, there are plenty of things you can do to overcome common obstacles you might face and create a virtual workplace environment that everyone will love. Here are the most common obstacles you may face when getting started along with solutions to help you overcome them.

Miscommunication

When you’re managing virtual team members, it may seem all too easy to run into miscommunication issues. You’ll be missing out on those important communication benefits like being able to make eye contact with someone and listen to their requests face to face.

You can’t really tell someone’s tone from a text or email. This means you’ll have n way of knowing if team members are confused about something unless they tell you. One of the most common communication issues I’ve run through with others is if they misread an email I sent or wrongly interpret something I request.

The Solution: In order to combat miscommunication issues, you’ll need to make sure you’re hiring the right people in the first place. Hire team members who work well independently and are used to being on a virtual team.

Be sure to pay attention to how people communicate when you’re in the hiring process. Do they respond promptly to emails and use clear language? Ideally, you’ll want to offer a trial test before hiring someone to see how well they work and understand instructions. Observe how the person communicates, which methods of communication they prefer, along with the types of questions they ask.

On your end, you can bridge the gap by giving clear and precise instructions and including visuals to serve as examples. Let team members know how they can reach you and the best time of day to do so. For example, if you’re normally on your email all day, you might encourage email communication.

Or you can use a tool like Slack for group or one-on-one chats. Another option would be to set a specific day where team members can check in with you and ask important questions to help them with their tasks.

Availability

Don’t make the mistakes of expecting your virtual team members to be available all around the clock. Even if you have full-time employees, this may not be the best decision. It’s tempting to really push the flexibility factor when you have a virtual team.

Since everyone can literally work whenever they want, things can get mixed up. If you have lots of different processes that rely on several people, it may be hard to reach a person who is crucial to the completion of a project.

If someone prefers to work at night, you might miss their assistance during the day or feel like you’re never able to reach them.

The Solution: To avoid availability conflicts, create a rough weekly schedule that everyone can agree to. Ideally, you might want team members to be available during business hours of the work week if that works for them. You can still keep flexible deadlines but make it clear that you prefer everyone to be available to communicate with other team members between the hours of 10 am – 1 pm for example.

If you don’t want to answer business-related questions over the weekend, be clear about when you’ll be available to work as well. Request that team members communicate when their schedule might change in advance along with any upcoming vacations or travel commitments.

Trust

Can you trust your virtual team members? This may not be a question you ask yourself until someone violates your trust. The truth is, you may not really know the people that you’re considering working with very well. It’s difficult to get to know someone via a computer screen.

If your business handles sensitive information with clients or if you just have private info and processes that you’d rather not share with others or competitors, establishing trust is so important.

The Solution: Get to know team members as well as you can by hosting video interviews and meetings. If you have the opportunity to meet up in person whether you’re attending a conference or just passing through their town, be sure to seize it.

You can also ask team members to sign a non-disclosure agreement and a contract explaining your expectations. You also want to work with someone who is trustworthy so their actions don’t sabotage your business in any way. Establish processes that allow you or another person in your business to double-check sources, assignments, and so on until trust is established.

Productivity

Everyone wants their teams to be productive. Unproductive team members will waste your money and resources. Plus, you won’t make much progress in terms of meeting your goals for your business.

It’s nearly impossible to be productive at all times but aim for a team who’s productive around 80% of the time.

The Solution: You can help your team become more productive by distributing projects regularly and clearly explaining all the details. Encourage everyone to get on a schedule and choose a productive work setting for the day.

Share resources and tips about common distractions and how to eliminate them. Also, avoid bombarding your virtual team members with tons of pointless meetings. Keep meeting concise, well planned out and to the point.

Managing virtual team members may require a learning curve, but you can establish positive work relationships and truly grow your business once you learn to overcome these common obstacles.

Which obstacles are you facing when it comes to managing virtual team members? What solutions are you looking to implement?

8 Steps to Planning Digital Content in Less Time

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I’m a planner. I love writing things down and preparing myself for the work week in advance. Still, as a content producer myself, planning website content isn’t always an easy task.

When you do finally force yourself to sit down and start planning content for your website, blog, email list, etc. it can be a very time-consuming process. If the major brain dump method doesn’t work for you either, check out these 8 steps to planning digital content in less time.

Step 1: Use Current Copy as a Foundation

The best place to start is to look at your existing content for your business. Even if it sucks, you have someplace to start. Look at analytics to see which content resonated well with your audience and what didn’t.

For example, if you’ve been getting some great feedback on social media for a particular article, see if you can expand on the subject and plan to produce some follow-up content in the future. Keep a running list of topics whenever you gain inspiration or think of ideas that could be useful. It only takes a few minutes to do this each week and it’s the best way to jumpstart the content creation process.

Step 2: Make Sure You Understand Your Audience

Don’t waste time planning digital content before you get to know your target audience. Interact with them on social media, ask your email list questions, save helpful feedback, and ask your audience to a short market research survey every few months. 

This will help make the content planning and creation process much simpler because you’ll know who your audience is and what they want. Sometimes, I practically drive myself crazy trying to brainstorm content ideas. Ever since I started asking my audience what they wanted to see and listening to their recommendations, the digital content planning process has been pretty painless and quick.

If your audience is telling you multiple things, segment your website visitors into the primary, secondary, and tertiary audiences and determine how you’ll address their needs in future content types.

Step 3: Use a Calendar to Map Everything Out

If you’re planning digital content without a calendar, you’re doing it all wrong. Using a calendar tool can help you stay organized and begin to work ahead.

I like to set up days dedicated to brainstorming, outlining, creating/scheduling, polishing, and promoting. Yes, the content production process is pretty tedious, but having a solid plan laid out in writing can make all the difference.

Coming up with headlines and outlines at this stage is very important. It’s interesting to note that doing this in advance will literally cut a lot of time out of the content creation process and keep you focused so you can finish and release your content more efficiently.

By storing everything on a digital calendar, you can set reminders to hold yourself accountable for meeting specific deadlines and allowing yourself enough time to prepare what you need to complete the content.

Step 4: Work With Others

Ask others to help you research, edit and review when you’re planning digital content. This will save you a ton of time. For example, if you’re writing for search engines or trying to rank some of your web pages, you may want to have someone do SEO research. 

If you’re producing social media copy you may want to have a consult with a social media marketing expert to help you come up with a clear strategy so you don’t waste time making rookie mistakes.

This can be ongoing or just a one-time thing depending on your needs.

Step 5. Storytelling vs ‘Storyselling’

You don’t have to use your website to merely tell your own story. The stories that matter are those of the people who have used your products and services and found them beneficial.

Nobody is interested in knowing how wonderful a business you have. Give your audience results and evidence. The language you use should speak to them. Offer your products as the solution to their products.

One of the easiest ways I work storytelling into my digital content planning process is to simply be authentic. When I experience things or have conversations that I believe could be pivoted into inspiring content for my audience, I add the idea to my content calendar with a date and a brief outline. In less than 2 minutes, I have quality content planned that I can produce quickly.

Step 6. Write For Search Engines and Humans

SEO is important. However, crowding your content with too many keywords can only render it unreadable. Include the keywords as naturally as possible to avoid coming out as a robot. If anything, you don’t have to stick to your specific keywords. Use variations that will still give the same meaning.

As you’re planning your content for the web, it helps to determine a focus keyword ahead of time so you know what to base your content around. I like using the Google Adword Keyword Planner tool because it’s free and easy to use when you’re researching keywords and narrowing them down.

Step 7. Have an Action-Oriented Copy

All of your content should have a goal behind it. It’s likely that you want to help turn readers into leads and paying customers. To do this, you need to make sure you plan out content that has a clear call to action.

This will prompt your audience to do something. This is something I failed to do in the beginning stages when planning content for my business and I regretted it. It’s important to focus on providing value, but you also want to let people know what you want them to do. Is it to call you, email you, or make an online purchase? Show them the step they need to take next. Provide links or email address so that they can find it easy to reply and take action.

Step 8. Make It Visually Appealing

Content and visuals go hand-in-hand. When you’re planning digital content, be sure to include ideas for illustrations, charts, and images to support the text. Alternatively, use testimonials, bulleted lists or larger pull quotes. Divide sections with subheadings and use short paragraphs.

Again, planning all this out on a calendar will help you stay organized and on track. Remember, you don’t have to actually follow through will all of your ideas for content, images, SEO, etc. All you have to do is jot them down and organize them. 

The whole process can be done in under 20 minutes weekly or once a month as a huge content overhaul.

Do you plan out your content at all for your business? If so which one of these steps to you find most valuable?

 

Originally posted here.

How to Manage Time and Stay Productive During a Conference

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Conferences can be a great way to connect with people in your industry, build real relationships, and even grow your business. It’s the perfect place to meet new people who are in a similar situation, and there are often many opportunities to learn new tactics and strategies. But how doe you stay productive during a conference?

As with all networking events, you’ll want to get the most bang for your buck. You also want to stay productive and get something accomplished while you’re at the event. Expect your schedule do be all over the place during a conference.

Tips to manage time and stay productive during a conference.

Have Someone Handle Emails and Urgent Messages

You probably won’t have a ton of access to email while you’re away at a conference. Sure, you’ll have WiFi, but do you want to be logged on and responding to emails and questions the whole time? Probably not.

Instead, ask someone from your team to handle emails and urgent messages to keep things flowing. Work ahead so that critical deadlines are met and use a detailed auto-responder to help with emails.

Include essential links and FAQs in your auto-responder so that people emailing you during the time you are out of town — can take basic steps on their own. With essential links, your clients can schedule a future call with you or communicate with your assistant.

When you return from the conference, you’ll be grateful that you have a more manageable workload and inbox situation.

Don’t Just Sit in Sessions All Day

Don’t get me wrong; conference sessions can be super helpful and eye-opening. However, you can watch presentations at any time thanks to webinars and YouTube videos.

What you can’t do often is interact with a wide variety of people all at once. Take advantage of the opportunity to chat with people and build connections.

Add a few critical sessions to your itinerary and take good notes. Remember that some conferences will allow attendees to review recordings of the sessions so they won’t miss anything. Setting your schedule up to attend meetings and connect with more people in person will help you stay productive during a conference.

Meet People on the Way

Don’t underestimate the opportunity to meet people at every stage of the conference. You may want to introduce yourself when you’re volunteering, waiting at the elevator, or in line at the hotel restaurant.

Strike up a conversation with people and learn more about what they do and what they’re looking for at the event. Who knows, you may be able to work with them in some capacity in the future.

Also, if there is an expo hall, be sure to network with the vendors seeing as how they likely sponsored the event. It never hurts to know credit sponsors and build relationships there.

Set Up Meetings and Coffee Dates

If there’s someone that you want to meet at the conference, take advantage of the opportunity and set up a meeting or quick coffee date with them. You don’t have to sit together for hours, but just a 20-minute chat can make all the difference.

Sometimes conferences can be overwhelming and so busy that it’s hard to sit down with someone one-by-one. The best thing you can do is email people in advance to get on their calendar and meet up.

That way, you ensure that a connection is made and you can follow up after the event with the next steps.

Take Breaks When Needed to Stay Productive During a Conference

As an introvert, I often need time to take breaks and rest at long networking events like conferences. Don’t push yourself too hard, especially if you’re getting tired, overwhelmed, or groggy. Retreat to your hotel room for an hour or two and take a nap, check emails, or do something to revive your energy.

If you have light work to do, you may even find it helpful to check emails and complete short solo tasks. Taking time off to refuel will allow you to stay productive during a conference and avoid burning out too soon.

Realize that you can’t do everything and be everywhere during the experience and prioritize your time and energy.

Go to Bed at a Reasonable Time

Sure, some great connections can be made at night or during evening events, but you don’t want to overdo it. It’s essential to wake up at a decent time so you can start your day off strong and get enough sleep that you feel energized.

Try a Walking Meeting

Running around from one place to the next during the conference? It can be super busy but if you want to chat with someone, try a walking meeting or a quick catch up.

If the person you want to talk to is headed somewhere, offer to walk with them and strike up a meaningful conversation. A quick connection can be a great way to get questions quickly answered, get a new lead, or offer some help from your end.

Overall, conferences can be a great way to learn new things, catch up with old friends, and make new contacts. Being able to manage time well and stay productive during a conference is still vital. It’s not a vacation. Conferences can be quite expensive, so you want to make sure you get the most bang for your buck

Productive Things to do During Downtime

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15 Ways To Kick-Start 2021

Even the busiest workers have a noticeable amount of downtime. Yet, there are ways to still accomplish productive things in that downtime. Whether it’s been scheduled or it’s your body’s way of saying “slow down, take a break” downtime during your workday can often be used as an opportunity to tie up loose ends and be productive with low-effort tasks. Here are 5 productive things you can do that make you feel good whenever you find that there’s downtime in your schedule.

Exercise

Exercise has a ton of benefits which is probably why successful people make time to stay active. While I used to find it easy for me to get lost on YouTube to start binging Netflix during my downtime, I started breaking up my day to exercise during the early afternoon slump instead. Exercise will help you stay healthy and keep your mind sharp and motivated to crank out some more great projects during the remainder of the workday. It doesn’t require a huge time commitment either. Even if you only have a few minutes, you can go for a walk around the corner or do a few exercises before starting back up again.

Read

It’s no secret that successful people read. The average millionaire is said to reads two or more books per month. Take the time to read blogs, news sites, fiction, and non-fiction during downtime so you can soak in more knowledge. If you’re often on the go, you may want to try audiobooks or listen to podcasts for fun or to learn about things like personal development, personal finance, or entrepreneurship.

Network

Networking can be valuable when done correctly. It shouldn’t always be your main focus but it’s important to squeeze in time to attend networking events and reach out to other either online or in person. Downtime is the perfect time to do some networking, maintain current relationships or follow up with people you’ve reached out to previously.

Open and Respond to Emails

Checking emails throughout the day can be tempting, but it’s an easy way to waste time and energy. I check and respond to my most important emails when in the morning and toward the end of the workday. I save the rest for small moments of downtime when I just need to do something easy and catch up. Managing emails can definitely become overwhelming if you don’t take time to stay caught up throughout the day. However, this doesn’t mean you have to waste time by checking in every 10 minutes. Focus on what’s important throughout the day, then save the rest for downtime.

Reorganize Your Calendar

Unexpected downtime like a meeting cancellation can be a great time to look at your calendar to make sure you’re on track and even plan for the next day. Planning your days in advance is one of the best ways to stay organized, motivated, and get a lot done. Successful people don’t waste time wondering what they’re going to do and when they’re going to do it. They already have a plan scheduled out and ready to execute. If you are experiencing way too much downtime throughout the day, you may want to reorganize your calendar and make sure you’re working efficiently and making the best use of your time.

 

What productive tasks do you do during downtime?


Originally published here.

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