All posts by Jon Bradshaw

How to Handle a Meeting-Happy Client

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What to Do if Appointments Keep Running Long

Saying “no” is tough for everyone, including entrepreneurs. You want to do right by your clients, but you can’t spend your whole day meeting with them.

Every moment you spend in a meeting is one you can’t spend working on your business. Don’t let meeting-happy clients pull you away from your other priorities.

Start by keeping a time log so you know exactly how you’re spending your time. If one or two accounts are responsible for a disproportionate amount of your meeting time:

1. Get to the root of the issue. 

Clients know their time is limited, too. If they keep asking to meet with you, look for common themes. Show that you’re working to solve their needs, and you should see those requests fall off.

Try this: When the client reaches out, respond by asking for more details about the reason for the meeting. In many cases, a meeting simply isn’t necessary. If it’s something that you can address yourself, do it. Report back, and ask if the client still wants to meet.

2. Delegate. 

If your client constantly asks to meet — especially if it’s for a legitimate reason — one solution might be to ask a team member to take the meetings. That way, the client feels supported, and your schedule stays open.

Be sure, though, that the client respects your employee’s time. Ask them to schedule meetings at least 48 hours in advance, and ensure meetings last no longer than an hour. 

3. Be direct and quick.

What if, despite you solving the client’s issue, he or she still wants to meet? Say no, but don’t beat around the bush.

Being decisive and clear benefits everyone. Think of it like tearing off a Band-Aid: It’s better to get through the pain quickly than let it fester. In fact, a great client will appreciate your straightforward, timely response.

4. Provide additional resources.

Just because you say “no” to a meeting doesn’t mean you can’t be a good partner. If you can’t solve the client’s issue yourself, share content about it or make a referral to someone who can.

If multiple clients have come to you about this issue, consider developing a whitepaper or similar asset around it. A robust content strategy can be a great way to bring in new business. 

5. Template your responses. 

No matter how well you handle meeting-happy clients, there will always be more. Prepare yourself for the next one by setting up templates. Make each response is decisive and inoffensive.

Start with two: For those that you see no reason to meet with, “My calendar is booked for the foreseeable future” is a good response. For the rest, say something like, “I would love to discuss this with you further, but let’s wait for our next scheduled meeting.”

Practice makes perfect: The only way you’re going to get better at saying “no” to your clients is by doing it over and over again. Own your schedule, and don’t be ashamed of it. 

5 Unique Follow-Ups for Preferred Customers

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Morning Routine Hacks

Closing a sale is just the start. If you don’t want to ruin a good relationship, following up and staying top of mind is essential.

Think about what’s at stake. Get the follow-up right, and the customer not only comes back but also spread the word to other potential customers. Do it poorly, and that customer will spread the bad news even further. 

Not all follow-ups are created equal. The secret to a great one? A personal touch. Here are six ways to provide it:

1. Write a thank-you note by hand.

In the digital age, a handwritten note goes a long way. More than eight in 10 American adults see handwritten messages as more meaningful than those sent by text or email.

What if you aren’t the best writer in the world? Don’t worry about it. Nobody is going to judge you for a misspelling or missed period when you’re writing to say “thank you.” Keep it conversational and concise. Be sure to add something personal you learned about the customer during the sales process.

This follow-up technique works even better if the note is written on a visually appealing postcard. Pick one that your customer will want to hang on his or her fridge to stay top of mind. If the customer spent an unusually large amount, toss in a gift card to your favorite restaurant. 

2. Check in over coffee. 

Your customers know you’re a busy person. When you reach out to schedule a conversation over coffee, you signal to them that they are a priority. 

People can be picky about coffee shops, so try to find out what your preferred customer likes. Is she a Starbucks person? Is that indie coffee shop on the corner more her style?

The best part of this tactic? It’s a chance to open up new business opportunities. But don’t spend the whole time talking about work Ask about her as a person: What does she like to do in her free time? Does she have kids? What causes does she care about? 

3. Give a thoughtful gift.

Your best customers have been generous with your business. Return the favor: Give them something that you know they’ll find valuable.

Choosing the right gift is important. It could be something sold by your business, a book you know they’ve been dying to read, or a floral arrangement. Aim for the $50-$200 range, depending on how close your relationship with the customer is.

It’s also important to present your gift well. Wrap it appealing paper or put it in a bag with a bow on it. If it’s a gift card, package it in a colorful card. 

4. Highlight them on social media. 

Everyone appreciates a public shout-out. Especially if you have a strong social media presence, say “thank you” by featuring your top customers in a post or image. 

If you’re a B2B company, reach out in advance to ask how the customer would like to be positioned. Help them cultivate that image, and you might even earn them some new business.

Encourage members of your team to engage with social posts that mention customers, but make clear that authenticity is key. A salesperson who worked directly with the customer might be able to make a meaningful comment on the post, but someone in an HR role probably cannot.

5. Invite them to a company party. 

Your holiday party, after-work happy hours, and company game nights are great opportunities to make your best customers feel like part of the team. Invite them, ideally by phone or in person, for a night of fun.

Give customers a chance to interact with each other, too. Not only do your best customers probably have a lot in common, but bringing multiple of them to a company event can minimize awkwardness. That way, they aren’t the only “outsiders” at a team event.

High-value customers don’t come along every day. Make them feel special — because they are — by spending some extra time on the follow-up. Get it right, and they might just spend some more with you, too. 

Stumped By High Turnover? 4 Steps to Find Out Why It’s Happening

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Stumped By High Turnover? 4 Steps to Find Out Why It's Happening

In a strong economy, employees know they have options. Sooner or later, workers who aren’t satisfied with their jobs start searching for opportunities with other companies. 

Although this is good news for employees, it can be a problem for employers that are unaccustomed to an employee-driven market. 

Companies that do not understand (or are unwilling to make) the necessary adjustments inevitably pay the price in turnover. According to one study, employee turnover in 2018 cost US companies $615 billion. Of that, an estimated $469 billion was voluntary turnover that could’ve been avoided.

How Turnover Happens

Although inadequate salary or benefits are common reasons for leaving a company, they aren’t the only ones. Other reasons include:

  • Unclear or unreasonable job duties: Turnover is a two-way street. Employers who don’t provide accurate job descriptions, hire over- or under qualified candidates, or put too many obligations on their employees’ plates set themselves up to lose talent.
  • Unpleasant work environment: Bad management is a big reason behind turnover. Aside from poor leadership, companies with outdated equipment, poor morale, or office tensions set themselves up for retention issues. 
  • Inadequate career development: More than nine in 10 employees say they’d stay longer at a company if it invested in their careers. Workers need to feel like they’re advancing in their professional lives, or they’ll go somewhere that they do. 
  • Work-life imbalance: Nobody can work all the time. Employers who insist that workers put in more hours than they agreed to, provide little or no time off for family events, or give minimal vacation time won’t keep workers around for long.

Turnover happens for all sorts of reasons. Whatever the cause, there are a few steps you can take to reduce it.

Solving Steep Turnover

To boost your company’s retention rate:

1. Ask for (and listen to) feedback.

Talk to employees who are leaving your company as well as those who intend to stay. Keep an ear out for trends: Are the leavers all upset about your company’s vacation policy? Do the people who are staying love your office environment? Make clear that there are no wrong answers, and thank the respondents for their honesty. 

2. Get HR and management on the same page. 

Once you’ve learned what’s pushing people away from your company, take that information to your HR and management teams. Schedule a meeting with each group to chat through it: Chances are, they have questions about your findings. Suggest action steps as well as affordable ways to reward employees for their work. 

3. Decide how aggressively to fight it. 

Your HR leaders and managers know turnover is an issue, and you’ve given them some ideas about how to handle it. The next step is to decide together how much disruption you’re willing to put up with.

Say you’ve heard a couple of names come up again and again in those exit interviews. You could fire the people who are bringing down the office culture, or you could put them on a performance improvement plan. Every situation is unique, so use your best judgment based on the gravity of the issue and the individuals involved. 

4. Keep it up. 

Turnover issues are not solved overnight. As an employer, you have to commit to the people you hire. Give team members ways to talk about issues before they boil over: Set up an anonymous comment box, and read submissions publicly.

Make retention a regular topic at leadership meetings. Measure month-by-month changes to your turnover rate, checking whether investments in retention result in dips or spikes.

Rarely does turnover happen for just one reason. The sooner you get to the root of those reasons — and the more seriously you take them — the better. 

6 Ways to Use a Spare 15 Minutes at Work

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6 Ways to Use a Spare 15 Minutes at Work

When you’re used to moving from task to task or meeting to meeting, fifteen minutes of downtime can be a bit unsettling. You don’t want to waste half of that time thinking about what to do and wind up regretting it.

Luckily, there are so many ways to spend downtime at work. The key is to have a plan to make the most of it:

1. Declutter.

Decluttering can significantly benefit your mental state and productivity levels. Maybe there are papers piling up all over your workspace, or perhaps you struggle to find office supplies you need. Downtime is perfect for reorganizing the area that you work in. 

But decluttering doesn’t end there. Your digital workspace is just as important as your physical one, so use your downtime to get rid of unneeded files and create new folders for organizing the ones that you do need. 

2. Respond to emails.

How often do you open up your email to find an empty inbox? Don’t let them pile up; spend your spare 15 minutes deleting unnecessary ones and responding to others.

Which are worth answering immediately, and which should you put off? Apply the two-minute rule. If you need more time than that to answer any one message, shelve it until your dedicated time to answer emails. 

3. Get some reading done.

Fifteen minutes is plenty of time to read through some news articles, informative editorials, or blog posts. If none of those tickle your fancy, haul out an inspirational book. 

What if you aren’t sure what to read? Take those 15 minutes to prepare your reading list. Send out emails asking for suggestions. Order them according to your interests and the insights you expect to gain by reading them. 

4. Play a game.

Games are not a waste of time when they have a purpose. If you’re feeling a little burned out or are struggling to get your brain in gear, play a game of Sudoku or a word search. Keep a booklet of puzzles in your back pocket for cab rides and airport lounges. The New York Times has some mini-crosswords that won’t take as long as their larger ones. 

5. Listen to a short podcast.

Podcasts are another good way to stay informed during periods of downtime. There are dozens of business podcasts whose episodes are 30 minutes or less. Put on a pair of headphones, and take a walk. 

What if you’ve got a little more time? Throw on a TED Talk. Learn something new by selecting one outside of your field. And if you do need to cut it short, podcasts can always be paused and resumed later. 

6. Meditate.

If you get anxious during the workday, why not take 15 minutes to meditate? Even short periods of meditation can significantly boost your productivity and reduce your stress levels.

Consider using a meditation app like Headspace or Calm to guide your sessions. Otherwise, simply listen to your breath, and try not to judge your thoughts. You can meditate in an office, a conference room, or while walking. 

Downtime is not the same as — or shouldn’t be, anyway — wasted time. Fifteen minutes may seem like a small amount of time, but when you use it wisely, it can make a big difference in your day.

7 Lessons Entrepreneurs Can Learn From Holiday Traditions

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7 Lessons Entrepreneurs Can Learn From Holiday Traditions

For entrepreneurs, the holidays mean more than an annual sales bump. They’re a season to reflect on what holiday traditions can teach us about business.

Everyone celebrates the holidays differently. Some people are happy to enjoy the season sitting in front of a Christmas tree or yule log. For others, all that matters is spending time with family. Still others spend the time attending bake-offs and holiday parties.

But however you celebrate the holidays, you can learn a few things from common traditions:

1. Enjoy others’ lights, but don’t be blinded by them.

As an entrepreneur, it’s important to take stock of what others are doing. But just as you shouldn’t drive around all day just to look at Christmas lights, you don’t want to focus so heavily on other companies that you neglect your own.

Take the time to hang your lights. Differentiate yourself, and keep in mind that every budget is different. It’s all well and good to be inspired by others, but it would be pretty lame to copy someone else’s lighting scheme.

2. Do something nice for your neighbors.

Reach out to other businesses in your metaphorical neighborhood. Seeing other companies in your industry strictly as competition can cause you to miss out on key mentorship and partnership opportunities. 

Start small: Reach out on LinkedIn, and share content that you think might be helpful. Offer to get lunch in order to discuss ways you might be able to lend a hand in the new year. 

3. Reconnect with family and friends.

There are two major holiday letter-writing traditions: Christmas cards and thank-you notes. Both are a means for staying connected with the people you care about.

Just as important as establishing good relationships is maintaining them. Check in with the people that care about your business and express appreciation for their support. This includes not only customers and clients but also colleagues and suppliers. Don’t be that person who only reaches out when you need something. 

4. Give yourself something to look forward to.

Advent calendars are used to count down the days until Christmas and meter out daily treats. Start each business day by checking your calendar and scheduling something fun for yourself, like a lunch out or leisure activity after work.

Be flexible, but set boundaries for when you will and won’t be working. Effective scheduling can save time and make the time you do spend working more productive. 

5. Throw a party. 

The centerpiece of most holiday traditions is a party or celebration. Family and friends gather for food, fun, and good company. Bring everyone together by hosting a similar year-end party at work.

Celebrations have business value: They build trust, deepen relationships, and release stress. Tension in the office can be culturally destructive, and periodic parties are a great way to alleviate it. 

6. Make yourself a wish list. 

Remember how, as a kid, you’d jot down everything you wanted from the new year? Pick that habit back up as an entrepreneur.

Creating a wish list helps you make your desires more concrete. Create two of them: one that’s aspirational, and another that is more practical. Know the differences between what you want, what you actually need, and what you can afford. 

7. Take time to rest. 

Both at work and at home, the holidays are busy. Although it’s good to celebrate, it’s just as important to give yourself a break. Taking a break is a great way to boost your productivity down the line.

Give yourself some grace: You’ve worked hard this year. Don’t beat yourself up for spending a few days away from work, taking a midday nap, or lounging around on a wintery day.

Enjoy the holidays, but remember what they stand for. When you get back to business in the new year, you’ll be that much more ready to reach for the next rung.

Should You Ask Your Team to Track their Time?

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The 11 Biggest Symptoms of Poor Time Management

For those working in professional services, like lawyers, consultants, advertising specialists and anyone else who has clients, time tracking is inevitable. Billable hours are billable hours, and poor time tracking can lead to some angry clients.

What about everyone else, the working professionals who do not necessarily need to track every minute of their workday? 

As entrepreneurs love to say, time is money: Is the time spent tracking time worth the squeeze?

Why Track Time?

1. Improved efficiency and accountability

Probably the greatest argument for time tracking is that it makes workers accountable and efficient. If someone knows they have to track what they are doing, they are likely to put more effort into getting things done in a timely manner. They’ll probably also block their time to make the process easier.

Time blocking is a time-management technique that encourages practitioners to estimate how much time a certain task will take them, and then carve out that exact chunk of time to complete the task. This prevents multitasking and procrastination, and it sometimes produces a better finished product. 

2. Insights into employee development

Time tracking isn’t just helpful to the boss. Employees who engage in it benefit, too.

When workers see where they’re spending their time, they tend to spot opportunities for improvement. Are they a faster writer than an editor? Are they spending too much time building out certain product features? Is one stage of the sales process taking longer than it should?

Time tracking also helps workers showcase their contributions. An employee who has  documentation of working long hours, taking on an extra-heavy workload, or going beyond their job description will have an easier time asking for a raise. Similarly, tracking time makes it easier to ask a supervisor for extra help or delegatory authority. 

3. Data to support company goals

Employee time is a company’s most important asset. Examining where it’s spent helps leaders identify priorities for the next month, quarter, or year.

If you do decide employees should track their time, compile it into a single spreadsheet. Look at the proportion of company time spent in key areas, like sales and product development.

Think about whether those investments line up with your priorities: Should a third of company time actually be spent on sales? Or should a larger slice of it go to things like culture-building and mentorship?

Before you decide the tracking time is right for you, though, think about its cons. 

The Problems With Tracking Time

What are the downsides of asking employees to log their hours? The four primary ones are:

1. Rushed work

Asking employees to state the time they spend on each task may cause them to give short shrift to tasks that deserve some TLC. Work that was done too quickly is likely to contain a lot of mistakes.

Some work simply takes time. In a creative field like advertising, it’s worth taking a few extra days to think through a campaign. Otherwise, the damage won’t be obvious until it’s already out in the public eye. 

2. Time lost on tracking

In a perfect world, time would be tracked on an “as you go” basis. The fact is, though, that time tracking is often the easiest task to push to the back burner.

Expect employees to put it off. Come Friday afternoon when the timesheet is due, many may spend an hour trying to think through how they spent the past five days. Employees are so bad at tracking time, in fact, that the average firm loses around $50,000 per year in revenue due to mistracked emails alone. 

3. “What category do I put my bathroom break in?”

Nobody wants to ask about how to track their human needs, which may cause workers to ignore them. Not only can that hurt morale, but studies suggest it can actually hurt productivity.

Researchers studying interruptions to prolonged sitting found that periodic movement helps to lift mood, combat dry eyes, and reduce fatigue. Even if employees do track when they get up for coffee to use the bathroom, employers are likely to discount the productivity benefits those breaks provide. 

4. A sense of distrust

One of the most common arguments against time tracking is that it creates feelings of distrust among employees. Given that nearly two in three employees already distrust their leader, think carefully about whether time tracking would perpetuate the problem.

So should you ask your team to track their time? There’s no clear answer, unfortunately. Weigh the pros and cons carefully, and remember: You can always change your policy if it isn’t working like you thought it would. 

4 Fastest Ways to Ruin a Long-Term Client Relationship

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4 Fastest Ways to Ruin a Long-Term Client Relationship

Relationships, and particularly client relationships, require investment and maintenance. Without the proper care, even a long-term connection can break down. 

Losing a stable client can mean more than a hit to your profits: When a client cut ties, your business’s reputation is stained. That, in turn, may make other clients re-evaluate their relationship with you. And if you had a personal relationship with the client, that may suffer, too.

The good news is that with reflection and self-awareness, you can do your part to maintain long-term client relationships. Above all, avoid these four relationship-ruining mistakes:

1. You go dark when things go wrong.

It’s happened to all of us: The project begins to creep past its budget, or the timeline for delivery stalls.

It’s tempting to forget the problem and hope it goes away, leaving the client none the wiser. But the client will notice when his or her emails go unanswered. 

Always choose transparent, direct communication over avoidance. Transparency does not indicate weakness. In fact, transparent leaders are often admired because they admit to their flaws as well as their strengths. 

While it may be difficult in the moment, being upfront is important for maintaining a client’s trust in you and your brand. An informed client is a happy client.

2. You never initiate the conversation. 

Responding to a client’s requests for updates is important, but checking in without the client having to ask matters just as much.

First of all, waiting for the customer to come to you isn’t the best business strategy. It’s like waiting for a neighbor to pass by your lemonade stand instead of going door to door. Reaching out regularly to long-term clients keeps your services top of mind. 

Secondly, being the one to reach out builds social capital with clients. If you get to know your clients as people first, chances are that they’ll be more gracious when a deadline gets changed or a deliverable isn’t met. 

Treat clients like human beings: Ask about their families and hobbies. Celebrate successes with them, and likewise, send condolences when appropriate. If you’re worried you’ll forget, use automation to remind you to reach out regularly. 

3. You don’t set boundaries.

Boundaries might seem like just a buzzword, but guarding your time is important when you need to give lots of accounts regular attention. 

The best time to communicate expectations? The beginning of a relationship or, with long-term clients, the start of a new project. 

Ask your client how they prefer to communicate. Will he expect regular updates? Or would he prefer that you handle the project and only come to him with problems, questions, or a draft to review? Regardless, be clear that you aren’t available for out-of-the-blue calls or unnecessary meetings.

4. You repeat past mistakes.

Failure is hard to swallow in any setting, but it’s exceptionally difficult when it involves a long-term relationship. Clients who trust you will likely overlook one or two mistakes, but don’t expect them to do so if you keep making the same ones. 

What if you do make a stomach-churning, cheek-burning mistake? Don’t look outward for someone else to blame; turn inward and ask what factors might have caused you to make the error.

Take your cue from Brene Brown, who encourages leaders to “rumble” with their mistakes. Use phrases like “help me understand” and “I’m wondering” to put the onus for change on yourself.

What if you do make the same mistake again? Communicate clearly and directly, explain the situation, make an apology, and offer a path forward. In the long run, owning your actions and being a person of your word will always pay off. 

Strong client relationships are the cornerstone of any successful business. If in doubt about how to handle a long-term relationship, remember the Golden Rule: Treat them like how you’d want to be treated, and they’ll do the same for you. 

6 Stress-Management Tips From Top Business Leaders

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4 Ways Crises Hurt Productivity

Nobody is immune to stress. So how do business leaders who make it big manage to keep their heads on straight?

They learn to befriend their stress response. But if that’s the first step, then what are the day-to-day, ongoing things they do to harness their stress in healthy ways? 

The following tips, collected from top business leaders throughout the country, will equip you with the necessary tools to manage your stress:

Become The Master Of Your Own Stress

The ultimate goal of stress management is not a stress-free career; it’s to get the upper hand when you’re under pressure.

Small habits add up. Master your stress levels by incorporating these hacks from respected business leaders into your own routine:

1. Be proactive.

Often, stress and procrastination go hand in hand. Instead of putting off that major task or big project, get the ball rolling by taking initiative. 

That’s what Jeff Bezos, CEO of Amazon, would advise: “Stress primarily comes from not taking action over something that you can have some control over,” Bezos told the Academy of Achievement.

Every marathon begins with the first step. Whether you make that initial phone call or send an email to jumpstart a project, taking action alleviates stress and puts you back in the driver’s seat.

2. Tackle one to-do at a time.

When faced with multiple projects and responsibilities, many founders try to juggle everything at once. But author and leadership consultant Devora Zack sees single-tasking as both more efficient and less stressful.

Research by the American Psychological Association supports Zack’s idea that multitasking actually makes us less productive, which creates more pressure to get things done.

Go through your to-do list one item at a time. You’ll enjoy it more, come up with a better product, and get the job done faster. 

3. Get grounded.

When you need a break, you need a break. Research shows that giving yourself a break during the workday not only allows you to recharge, but it can also boost creativity, memory, stamina, and decision-making skills. 

There are many ways to achieve this mental state referred to as “resting mind.” Oprah Winfrey admits she retreats to the bathroom when she needs time for quiet reflection. Many leaders start off their day with ten or fifteen minutes of silent meditation.

No matter your method, check in with yourself throughout the day to calm your stress response. Even just planting your feet on the ground while sitting at your desk and allowing yourself a few deep breaths can do wonders.

4. Block your day.

How does Elon Musk, CEO of Tesla and SpaceX, keep his cool when working 100 hours per week at the two companies? With time blocking. Musk carves up his day into five-minute pieces, associating each with a specific task or activity. 

Stress management and time management are twin siblings. Instead of pushing your mental limits to finish a project deadline — and throwing everything that comes later in the day off-schedule — organize your time into similarly sized blocks.

Not only does this allow for much needed breaks, it also provides you with the opportunity to break down bigger projects. The more pieces you can split them into, the less stressful any one of them will be. 

5. Get enough exercise.

Physical activity is one of the best tools in your stress-management kit. Exercise, particularly cardiovascular exercise, releases endorphins and refreshes your mind.

Leaders from Mark Cuban to Mark Zuckerberg to Richard Branson to Warren Buffett exercise daily. The Facebook founder loves to run, while Mark Cuban is known for his basketball game.

Exercise doesn’t have to happen at the gym, either. Try doing calisthenics at home. Go for a run. Haul your bike out of the garage for your daily commute each morning. Whatever gets you moving, do it. 

6. Refocus on a mental puzzle or game.

What if your mind is simply stuck on something stressful? Stick it to something else: Play a game of sudoku. Break out a crossword puzzle. Merely count stripes on the road as you walk.

Here, Brad Pitt has an interesting approach: the actor and investor walks around and analyzes building architecture when he’s feeling overwhelmed. Inevitably, Pitt’s mind moves to his own home’s structural needs. 

Overcoming pressure and tension when you’re a business professional or entrepreneur can seem insurmountable. However, altering small daily habits can make a huge impact in managing and mastering your stress for good.

3 Things to Keep in Mind When Setting Holiday Hours

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3 Things to Keep in Mind When Setting Holiday Hours

 As I visit different stores to do my Christmas shopping, I always wonder how different companies decide when they will be open during the holidays. 

I see some stores and companies shut down for a few days, or even a couple weeks as the year comes to a close. Others seem not to skip a beat and remain open all the way through Christmas and the New Year. 

Setting holiday hours is a matter of balancing competing needs: On one hand, it’s important to respect employees’ need for work-life balance. On the other, don’t you want to maximize the time your customers can spend in store?

So what should your holiday hours be? That’s up to you; make the call with these considerations in mind:

1. Holiday rushes happen.

Although you should set regular hours for most of the year, your holiday schedule needn’t be set in stone. Sometimes it’s best to be flexible on certain weeknights or over the weekend to take advantage of big shopping rushes. 

A business that chooses to stay open for even 30 more minutes on a few nights during the Christmas season stands to benefit when competitors are closed. Earn enough, and you might be able to give everyone a few extra days off. 

2. Your customers have similar shopping habits.

Of course, you still want to predict busy periods when you can. Don’t just sit around and try out different things: Talk to your customers.

You sell one set of products to similar audiences: Chances are, those customers have similar shopping habits. When do they want to shop? What products should you be sure are stocked during those periods?

Ask, too, about incentives. Is there anything else you could use to draw them in? Are there certain deals your competitors are offering?

3. Your staff has holiday plans.

It’s a busy time for everyone during the holidays. Family members come in to town, there are plenty of activities for kids, and travel is common during the week between Christmas and New Years.

One way to honor your staff’s holiday plans without losing out on sales? Build your holiday schedule around the hours that your team is most motivated and productive. Morning hours might be a smart bet, when most people’s energy levels are higher. 

What if you run a restaurant or other service that people tend to visit at night? In that case, you stay open only at night. You’ll keep your servers and bartenders busy, giving them ample opportunities to collect more tips from generous customers.

Making the Call

As 2020 approaches, it’s natural to want to celebrate. But before closing up shop, remember that you’ve got visitors who are checking their list twice and thinking of you. 

Staying flexible with your hours to accommodate shoppers is a powerful way to boost your bottom line. It can make you a bigger name in your community, put some extra cash in your staff’s pocket, and ensure everyone gets the gifts they want. 

So what should your holiday hours be? Again, there’s no one-size-fits-all schedule. Be flexible, check with your team, and ask your customers. Soon enough, the answer will present itself.

6 Follow-Ups Your Clients Won’t Forget

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Freelancer working

Follow-ups can make or break your customer relationships. Top customers, in particular, expect attention before, during, and after the sale.

How can you squeeze the most value out of those encounters? Be genuine, be generous, and be helpful. Here are six ways to do it:

1. With a thoughtful gift.

Giving a relevant, helpful gift shows that you see top customers as more than just numbers: You care about what they like, and you’re willing to go the extra mile for them.

Did a certain customer mention on an upsell call that she loves chocolate-covered strawberries? Send her a dozen of them a few days after that meeting to show your appreciation. 

2. By inviting them to a webinar.

Hosting events doesn’t just bring leads in the door; it can deepen your connection with existing customers. Add value by inviting them to a webinar.

Especially if you’re a B2B company, learn what continuing education your clients might want. If you’re a marketing firm, can you share some of your favorite tactics? Say you’re a health insurer: Could you put on a wellness event via videoconference?

3. By surprising them with a meal out.

Who doesn’t love going out to eat? There’s no better way than breaking bread together to turn a high-value business relationship into a personal one. Structure your day so you can make time for client meals without shortchanging family.

No one likes to make a decision on a hungry stomach. In a follow-up email, ask your potential clients where their favorite place to eat at is, and then schedule a meeting with them at that restaurant. 

4. By sharing relevant content.

You know how marvelous it feels when someone sends you exactly what you need right when you need it. If you know a client is struggling with a decision or unsure about how to do something, give that feeling to them.

Did your company just publish a whitepaper on the efficacy of social media advertisements? If you know a small business you’re pitching has a slim or non-existent social presence, send it to them!

Sharing relevant content shows potential clients that you care about what matters to them. When they see you’re tuned in to their needs, they’ll be that much more likely to do business together.

5. By taking a personal interest in them.

When you’re sincerely interested in someone, it shows. And thanks to the reciprocity principle, the customer or prospect you’re targeting will be tempted to return the favor of your genuine follow-up.

Don’t do this via email. Either in person or by phone, have a real conversation with them: Ask them how their day is going. What are their hobbies? What are their favorite books, movies, or songs?

6. By volunteering together.

Research shows that volunteering makes you happier. Not only does it provide a sense of purpose, but it promotes physical activity and social interaction. Inviting prospects or customers to a volunteer event with you spreads those warm, fuzzy feelings. When the conversation turns back to business, they’ll associate those same sensations with you.

Casually ask preferred customers about the causes they support. Schedule an hour or two to support one organization involved in those areas, and invite your prospect along. They may be busy, but at the very least, they’ll appreciate your sense of social responsibility.

What if your prospects don’t have any volunteer activities in mind? Bring a little cheer to a retirement home, take care of animals at a local shelter, serve meals at a soup kitchen, shelve books at a library, or pick up trash at a local park. The possibilities are as broad as your client base. 

All it takes to win over and keep top clients is some personal attention. Treat them as more than a sale, and you’ll see the payoff sooner than you think.

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