Category Archives: Scheduling

6 Tips for Scheduling a Stellar Event

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The right event can change everything. Maybe it’s the conference that gives you a million dollar idea. Or the workshop that makes all your work goals fit together.

With that said, 18 million events are scheduled in the U.S. every year. How can you make sure yours is one to remember? 

Getting the small things right makes a big difference. Be sure to:

  •  Get the instructions right.

No one likes it when there are typos on the event invitation. Could you imagine showing up for an event and being told it’s actually another day? 

When you write out your invitations, make sure to do so plenty of days in advance. This gives you time to proofread your invitation draft. 

When you’re ready to review your work, begin by checking the basics: event location, address, time, and any instructions about parking. Then, proofread for spelling and grammar. Finally, have a second pair of eyes look it over to ensure everything is correct. That way, you can send it out with confidence. 

  •  Use the right tools.

If your event will have a lot of attendees, you’ll wind up with a lot of scheduling requests in your inbox. Those can take hours to sort through. Protect your company’s productivity by letting attendees RSVP themselves using scheduling software.

Think, too, about your event’s sessions. If you’ll be doing one-on-one consultations, ask attendees to book a specific time with you. That way, you don’t have dozens of attendees all trying to do their one-on-one with you at the same time. 

  •  Know your attendees.

Different types of events attract different types of people. It’s important to think through who’s going to be at yours. What level of knowledge will they have about the topics to be discussed? What pre-work might they need to do in order to get up to speed.

To understand your target audience, think about what type of business you are:

    • Caterers & event planners
      You can plan food tasting and event planning events with potential clients. Give them the white-glove experience. Get tablecloths, put together swag bags, and appoint an experience manager.
    • Nonprofit organizations
      Nonprofit events require a host of people for events: volunteers, paid employees, and external stakeholders. Scheduling software can help you spend less time on grunt work, and more time raising money for causes you love.
    • Salons & spas
      Salons and spas have all sorts of different clients, but they do have one thing in common: a focus on beauty and wellness. Put together sessions centered on self-care. Use scheduling software to seek input about what would make your event maximally relaxing.
  • Shipping & retail
    Shipping and retail stores are used to handling complex logistics. Be sure you invite product representatives, set up the space well for them, and give attending customers plenty of attention.

  •  Send out invitations early.

How can attendees plan for your event unless the invitation is sent out early? A good rule of thumb is to give people at least three weeks notice to plan for your event. If you are planning a nationwide event, like a corporate conference, give at least a year notice.

To determine how much notice you need to give, put yourself in the attendees’ shoes. If they need to travel, then booking and planning everything will take more time. Conference, hotel, travel, food, and entertainment arrangements add up. 

Smaller events, such as meetups, require less preplanning. Often, attendees just have to RSVP and show up. Small-scale events like meetups should still look professional, even if you don’t have to give attendees more than a few weeks’ notice.

  •  Make it easy for others to meet with you.

If you’re the point of contact for an event, it’s important that you’re available. Imagine the horror if you accidentally double book yourself with two vendors. The solution is to display your availability on your calendar. 

Here’s how you can do it:

  • Check your company’s availability
    Leave your calendar availability open only during your work hours. This prevents you from planning a meeting during your personal time.

 

  • Make some hours off-limits.
    You have a lot to do other than meeting with event staff. With your schedule in hand, pay close attention to when you’re busy, and block off hours when you want to focus on other tasks.

 

  • Set expectations

                        Whenever you meet with someone, you need to share:

  • An agenda
  • Meeting expectations
  • Who else might need to be in the meetings 
  • The number to call or videoconferencing site to visit (if applicable)

  •  Start and finish events on time 

When the big day finally arrives, you need to keep a strict eye on the clock. You don’t like it when other people disrespect your time; don’t do the same to them. 

Even if everyone hasn’t arrived at the designated start time, go ahead. If 90% of people are already there, it isn’t worth upsetting them for the 10% of latecomers. End either five minutes early or right on time. Don’t push the event beyond the time allotted, even if you aren’t quite finished.

Events are a lot of work to plan and put on. A little forethought can go a long way. Get the details right, and give your attendees an experience to remember. 

Why Scheduling Software Is Critical for Modern Companies

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Today’s workers have a wide range of priorities competing for their attention. Clever ways of setting your calendar can certainly help. But meetings, deadlines, and minutiae can overwhelm even the most organized among us. 

With more firms concerned with employee engagement and work-life balance, initiatives like compressed working weeks, flexible schedules, and remote work make the juggling act all the more complex. 

Fortunately, there are tools designed to help. If you’re trying to create a more productive work environment, scheduling software can be the answer. Here’s why modern companies invest in it:

1. Keeping everyone on the same page

Scheduling software cuts down on human error and improves the flow of communication. Switching to a centralized scheduling system lets team members ditch their messy manual methods of trying to keep a handle on where resources are.

With a digital scheduling solution, everyone in your organization can log into a dashboard and, at a glance, see what’s going on. With remote work on the rise, having the ability to sync employees across time zones and geographies is critical — another key benefit that scheduling tools provide. 

What’s more, a software system automates reminders. Should a meeting time change, it can notify staff of changes. This lightens team members’ mental load, and it decreases the amount of time wasted by missed meetings or canceled appointments. 

2. Driving efficiency 

Whatever the size of your team, keeping things running smoothly can be tough. There is almost always room to increase efficiency. 

With a mobile-optimized tool, you and your employees can check and create new appointments on the go. Analytics features can tell you which people you’re meeting with most. The “what gets measured, gets managed” adage is as true today as it was when Peter Drucker wrote it. 

Team members, not just leaders, need scheduling data to minimize fatigue. Fatigue impacts nearly 40% of U.S. workers and costs employers billions in lost productivity.

3. Enabling prioritization

One of the benefits of using a scheduling system is the ability to define and track priorities. This allows you to focus on those tasks that are more important or have near-term deadlines.

Labeling systems are a simple but effective solution. Labeling lets other team members know what’s important and encourages them to row in the same direction. 

A digital prioritization system also minimizes errors. Trying to keep track of things mentally can make you feel like you’re buried beneath a mountain of work with not enough time to get it all done. The more you stress, the further your quality of work is likely to fall. 

4. Creating a competitive advantage

Scheduling tools don’t sell products, but they can help you solve a lot of related problems. This includes internal issues as well as customer-facing problems.


Start with the customer experience. Nearly a third of customers say that they would leave a current service provider if a competitor offered online scheduling. This is particularly true of service companies, such as hair salons, therapists, and mechanics. 

The employee experience also benefits from scheduling software. Say you need to set up a one-on-one conversation with someone on your team. Scheduling software lays out the options, generates notifications, and lets either party switch with a few clicks. 

5. Saving money

Again, a scheduling software can’t stop you from swiping your card, but it can save you money in all sorts of quiet ways. 

Labor is many company’s biggest expense category. Scheduling software can help your team spend more time serving customers and less on things like scheduling meetings and sending time-off requests.

Consider, even implementing scheduling software saves a 100-person team half an hour per person per week, that’s 50 extra working hours. That’s more than a free week of labor. 

Scheduling software is powerful. Don’t underestimate how its small boosts to productivity add up to a big advantage. 

5 Scheduling Software Tips to Get You Ahead in 2020

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Are you frustrated by all the time you spend scheduling appointments? Across a day’s worth of meetings, it may cost you an hour just to get everything on the calendar.

This is a particular challenge for companies that rely on appointments — hair salons, dental offices, massage therapists, and more. Staff and owners need a seamless, reliable way to manage the booking process. 

The right answer is one that’s easy for employees as well as customers to use. At a time when 75% of millennials prefer texting over talking on the phone, online booking tools are increasingly in demand.

The question is, are you getting the most out of yours? Here are five ways to do it:

1. Take advantage of point-of-sale integrations

Many scheduling software tools are designed to integrate with PayPal or other payment processors, but a lot of users do not know it. This feature can be handy for any small business that spends a lot of time chasing clients with invoices.

With this type of integration, you can request upfront payment for services, which saves your staff time and gives your revenue a boost. This can also be a strategy for delivering better customer experiences. 

By having embedded payment options directly in an appointment scheduling tool, you fundamentally make things easier. 

Consider this scenario: After a purchase is complete, a customer’s credit card is automatically charged the proper amount and a receipt emailed to them. It’s just like Uber — no fumbling around with cash or waiting for confirmation.

2. Communicate your policies clearly

Customers want to know what they’re signing up for before they do business. If you don’t list your prices and rules on your site or in your appointment confirmation email, you give people more reason to hesitate and ask questions. 

It’s particularly important to give upfront prices, including fees for late cancellations and no-shows. This reduces the need to explain anything and encourages customers to do their homework ahead of time.

Depending on your business, taking a small deposit may also make sense in the event a client cancels. If this is the case, you can get customers to enter a credit card number when they book and inform them that they’ll be charged in certain situations, such as canceling less than 24 hours in advance.

3. Use automation to reduce wait times

Scheduling software gives you a high degree of control over your calendar. It lets you do things like set “never ever” hours and manage how your availability is displayed. But perhaps most importantly, it allows you to automatically inform others of changes. 

Taking advantage of this creates time efficiencies for both you and your customers. If you’re charging customers for being late or not showing up, it’s not fair to expect them to endure excessive wait times or last-minute changes.

In the case that you’re running late, there are simple notification features that allow you to keep customers in the loop. That way, you can stop a missed meeting from snowballing into a sour customer experience. 

4. Sync it all

If you’re like me, you might be thinking, “I don’t want to use yet another app.” There are so many tools out there that learning to use a new one — even one designed to make life easier — is stressful. 

The good news is that scheduling software is simple, intuitive, and can be synced to most major desktop, mobile, and cloud-based calendaring solutions. Because it works with Outlook, Google, and iCal and more, changes made in the appointment tool will appear on your — and if you want, your customers’ — digital calendars.

Additional useful features include a client list and email integration. Together, these capabilities make it easier for business leaders to build and stay in touch with a large mailing list. The ability to capture emails is valuable, given how exceptionally well this channel gets consumers’ attention.

5. Make the most of the data at your disposal

Many scheduling tools feature reporting capabilities, helping you get insight into your company’s performance, behavior trends, and customer base. More leaders than you’d expect leave this data on the table.

Don’t ignore what you’re paying for. These reports can be exported in a variety of formats for further analysis in spreadsheets and other analytics tools. 

With a greater understanding of your customers, you can better tailor your content and the look of your calendar to those you serve. This can be as simple as adding a custom logo or color scheme, changing a style of speaking or tone, or adjusting the frequency of contact. But it can be as complex as cohort analyses and account-based marketing.

When you take the time to set up your scheduling software properly, you’ll elevate your customer experience and save yourself time. In doing so, you’ll make not just your life easier, but also that of your clients and team members. And surely that’s worth getting to know a new tool. 

How to Create and Manage a Team Calendar at Your Startup

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Team schedule

If you want to keep everything running smoothly at your startup, then you need to live by a team calendar. After all, a shared calendar improves communication and efficiency, balances out assignments, and boosts productivity. Oh yeah, your team calendar is also ideal for startups since they make long and hectic days more organized and manageable. Here’s how to create and manage a team calendar at your startup.

Specifically, team calendars are used for a variety of purposes, such as:

  • Reminding everyone of deadlines and due dates.
  • Scheduling meetings, client calls, one-on-ones, and work schedules.
  • Notifying others when you’re available or busy.
  • Mapping out projects, such as a content schedule.
  • Tracking the progress of a project.

That’s just scratching the surface. But, as you can see, a calendar doesn’t just keep your team on the same page. It also creates accountability and keeps them focused on their priorities.

However, the only way that your team will receive these benefits is by adequately creating and managing a team calendar from the get-go. And, here are the best ways to get you started.

1. Find and use a cloud-based calendar app.

The first step is to find a calendar tool for your startup. Of course, this depends on what you actually need in terms of a calendar. But, at the minimum, it should be easy to use, shareable, and fits within your budget.

Here are some of the more popular options you can look into:

  • Google Calendar. It’s free, straightforward, and can be used for scheduling meetings and reminding your team of important milestones. You can also create your own calendar templates using Docs or Sheets.
  • Microsoft Outlook. This is a little more complicated, but most people are familiar with it. It’s perfect for generating schedules and agendas. Also, you can design your own template with Excel.
  • Apple Calendar. A very easy-to-use calendar if you and your team rely on Apple products.

Besides the “big three,” you may want to look into some other options. For example, TeamUp and Teamweek are calendars explicitly built for keeping teams organized. Project management software that helps organizational efforts are Trello and Wrike.

Also, make sure that whatever online calendar you use can be synched with other tools. Calendar, as an example, syncs with your existing Google, Outlook, or Apple calendars so that you can schedules events with your team. Since it uses machine learning, Calendar can also make smart suggestions on scheduling your next meeting.

2. Assign a calendar keeper.

After you’ve chosen your calendar app, make sure that only one person is in charge of it — this can be either you or an assistant. If you have too many people adding and editing entries, then your calendar is going to become one hot mess. With so many people adjusting the calendar, it’s going to become cluttered and full of scheduling conflicts.

Obviously, you want your team calendar to be collaborative and inclusive. But, that doesn’ mean that everyone should have the power to make changes to the calendar. Instead, it should go through the calendar keeper first to keep it clean and organized.

3. Customize your calendar.

Perhaps one of the best things about online calendars is that they can be customized. For instance, you can create as many calendars as you like, like one for tasks related to a project, another for meetings, and another for when employees are on vacation. You can then color-code each calendar so that they’re easily differentiated.

Additionally, you can change how and when reminders are received. For instance, you could turn off desktop notifications to reduce distractions. Also, you can determine when to send reminders out, like 15-minutes before the start of a meeting.

4. Add non-negotiable items.

These may not be precisely the same for you and your team. A non-negotiable item would include items that are essential such as a project due date or an in-house client meeting. These could consist of essential appointments, predetermined meetings, and daily activities that help reach a goal.

Placing these items into your team’s calendar ensures that something less important won’t steal any valuable time from your startup. However, the sooner you insert them, the better. This way, when someone tries to schedule another activity during this timeframe, it’s already blocked out.

5. Determine your team’s peak productivity.

We all have different times when we’re most productive thanks to our natural rhythms. But, researchers have found that a majority of us are most productive before lunch. So, what does that mean for your team as a whole?

You’ll want to schedule your most essential tasks when everyone is alert and focused early in the morning. You would block out this time for everyone to work undistributed, as opposed to having them sit in a meeting. You would then plan for less critical work to be scheduled during productivity slumps. Productivity changes during different times of the year, as well. Calendar your most vital issues early in the year — like January and February. Keep in mind productive months like October and the not-so-much months of summer.

To find out when you and your team are at peak productivity, have everyone track their time to see how it’s being spent. You can then review the data. Or, you can issue polls or surveys to find this information out.

6. Stagger employee schedules.

While this may sound like a lot of work up front, this allows for more flexible scheduling so that you’re never under-or-overstaffed. It also allows you to plan accordingly. For example, if your entire team asks for the same time off during the summer or the holiday season, then you won’t have anyone available to work. However, with a team calendar, people can view when other’s have planned a vacation so that they can select a different time to getaway.

7. Include time buffers and blank spaces.

Unlike the Engineer Bunny, humans can’t keep going and going. We need to take breaks throughout the day to clear our heads and prepare for what we have planned next. To account for this, schedule time buffers and white in your calendar.

For example, don’t plan back-to-back meetings. Leave 30-minutes before each event so that everyone can digest what was just discussed, grab something to eat, and prep for the next meeting. Also, leaving chunks of time free gives your calendar a little more flexibility in case your schedule shifts because of an emergency.

8. Consider synching personal calendars.

Synching doesn’t mean forcing your team to share every detail of their private lives. But, it does let everyone see when they’re free or busy. For instance, if a colleague is traveling to meet a client for lunch, then the rest of your startup will know that this person is unavailable during this timeframe.

Also, it can come in handy when someone plans a vacation. Again, you don’t need to know the specifics. But, at least everyone will know when this person is out of town and when they’ll return.

9. Don’t forget about the holidays and time zones.

As remote teams are becoming increasingly popular, time zones are definitely something that you should be aware of. It may be 3 P.M. for you, which is an excellent time for a meeting, but for some of your team, it could be noon, meaning that they’ll have to skip lunch.

Furthermore, if working with an overseas team, they may have a national holiday where they request off. As such, you don’t want to plan a meeting or due date for that day.

10. Toss out everything you thought you knew about meetings.

Having a meeting for the sake of doing so doesn’t just harm productivity. It can also kill morale. So, before filling the calendar with a ton of meetings, make sure that it’s necessary. If it is, then don’t use the default time suggested by your calendar. Instead, change the time to how much you actually need — most of the time, this is under 30-minutes.

And, speaking of meetings, please don’t schedule any at the last minute. Not only is this disrespectful, but it can also lead to confusion and poor attendance. If you need to go over a topic at this very minute, consider alternatives like email or Slack until you can schedule a meeting.

11. Review your team calendar frequently.

Finally, review your team calendar frequently. After all, projects are completed, schedules change, and new responsibilities pop-up. If you don’t factor in these changes, then your calendar is outdated and obsolete.

As an example, team members who are parents may require more flexible schedules around various points throughout the year. A more flexible schedule may be especially true during the summer and holiday breaks.

Spring Clean Your Schedule: 4 Steps to Greater Productivity

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Modern life is hectic. If you’re not careful, it can become a whirlwind of appointments, notifications, and deadlines. In this state of disorganization, it’s easy to push aside some of your basic needs. 

Working some of these basics back into your schedule is a good place to start, but it should be part of a broader picture of resetting your priorities. And there’s no time like the spring to get that done. 

Truly prioritizing allows you to tidy up your schedule, reorganize your days, and, ultimately, achieve more in life. It’s not complicated, but it does require a little effort.

Create a master list

We have different priorities. There are daily tasks that need attention, targets to hit for the week, and things that need to get accomplished within a month. 

The tricky part is that these competing demands rarely line up, and it’s all too easy to focus on what’s most urgent or right in front of you while ignoring the long-term items. To get a handle on these tasks, you need to get everything down in one place.

Step one is to make a master list — a document, app, or a good old piece of paper where all of your tasks are listed. 

This is in keeping with productivity consultant David Allen’s “Get Things Done” methodology, which emphasizes getting your to-dos out of your head in a systematized way that you can refer to later. This frees your mind of any distractions that might stop you from working efficiently. It also creates a foundation for step two. 

Separate your “shoulds” from your “musts”

As self-development author Brian Tracey says, “there’s never enough time to do everything, but there’s always enough time to do the most important thing.” 

With your master list neatly laid out, you can step back and review it in terms of what you should do as opposed to things you must do. What’s the difference? 

Well, shoulds are habits, behaviors, and ideas that come from other people. These pesky shoulds permeate your brain, and they come from social conditioning, the people you follow on Linkedin, the ads you saw last week, etc. 

On the other hand, musts are the habits, behaviors, and ideas that originate from a sense of what’s important to you. These things are deeply personal, and they have to get done to achieve big goals and to become the best version of yourself. 

The problem is that people often confuse shoulds with musts. Without intentionality, we tend to get overwhelmed by the former and put the latter off. For example, scheduling downtime to do things that make you happy is a must, but the nearly endless stream of shoulds can detract from that. 

When you say “yes” to things on your schedule, make sure they aren’t at the expense of the bigger, more important, long-term items. In doing so, you can reprioritize your schedule to revolve around what matters and reduce the amount of time spent on trivial tasks. 

Clean up your physical environment

Starting a fresh schedule this spring would be incomplete without cleaning up your physical surroundings. Clutter builds up over time, and taking care of the spaces you inhabit on a daily basis can do wonders for your productivity.

Be sure to clean up your office desk this spring. Get rid of the unnecessary documents and trinkets you’ve collected over the last year. Tidy up your home so you aren’t constantly trying to squeeze chores into your schedule.

Decluttering reduces anxiety and gives you a feeling of self-efficacy that can translate to your daily tasks. Do not neglect your physical environment when you are revamping your schedule. 

Build supportive habits & structures

If you’re going to spend the time and energy to clean up your schedule and to refocus on your musts, you need a plan to support these changes.

There are a variety of ways you can approach this. Here are a few:

  • Develop a proactive morning routine
  • Tackle the most difficult things first 
  • Control how your availability is displayed
  • Spend time each evening planning the next day 
  • Practice the art of saying “no” 
  • Keep your workspace clutter-free 
  • Remember the sunk cost fallacy 

Doing these things matter because you are only as good as your habit systems. In his book “Atomic Habits,” James Clear puts it this way: “Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity.” 

Everyone thinks they know what’s important to them, but many still get swamped by the minutiae of life. The response is simple: Stop and list it all out. Prioritize ruthlessly, declutter, and then build habits to support your desired schedule.

Steps for Writing a Blog and How to Add them to Your Calendar

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Last weekend I hung out with some friends who I haven’t seen in a while. Out of the blue, one of my best friends blurted out that he wanted to start blogging. It caught me by surprise. He had never expressed interest in this before. So, I asked what made him want to launch his blog. Here are the steps for writing a blog and how to add them to your calendar.

Blogging can help you grow as a person. It encourages you to learn new things, help others, and strengthen your communication skills.

When asking why my friend wanted to blog, his response impressed me even more. The friend wanted blogging to be a hobby. He explained that he had a lot of things he wanted to say, mainly about sports, and share those thoughts with others. Eventually, if the blog gained a following, he would explore podcasting. But, for the time being, he was going to give writing a shot.

I was proud of my friend here. Sure. He did a little bit of research. But, he understood that blogging isn’t a way to get rich quick. It’s a way to share your thoughts or story. It’s a tried and true method to promote yourself, business, or products. And, it’s an effective way to build a community.

Knowing that I had been writing online for some time, and we rarely get to see each other, my friend decided this was the perfect time to pick my brain. And, I was more than happy to oblige.

So, what did I tell him? Well, here’s a recap if you also want to start your own blog. And, as a bonus, I’m going to throw in some advice on how to create a content calendar.

Misconceptions about Blogging

Let’s get some misconceptions about blogging out of the way first.

For starters, you don’t have to be a skilled writer, to begin with. You don’t even have to publish the “perfect” piece of content either. Does that mean you should pass-off your garbage? Of course not. But, we’re all human and make mistakes — this is especially true if you don’t have a second set of eyes reviewing your work.

When it comes to blogging, the key is to deliver quality content that’s unique and is valuable to others. For example, if you are a mechanic offering advice on how to maintain a vehicle, readers don’t care if there are grammatical errors. They just want straightforward and helpful information.

Another misconception is that blogging is difficult and expensive. You have to put in some effort when it comes to blogging. But, if you’re familiar with your topic, this should come naturally to you. As you go on and develop your own voice, you’ll get more comfortable with content creation. What may be a challenge for you is finding the time to promote your content.

As for the price, blogging is pretty cheap. A lot of people will tell you it’s free. That’s not precisely true unless you’re using Google’s Blogger. If not, you still need to purchase a domain and web hosting — which even should cost you under $100.

And, while you may be able to turn a profit turn the road with affiliate marketing or sponsored content, that shouldn’t be your end game. It’s going to take time and effort before you make any real money through your blog.

How to Start Your Own Blog

Are you ready to start blogging? If so, hold your horses. You first need to set up your blog. But don’t sweat it. It should take you under a half-hour to create your blog. And it’s a reasonably uncomplicated process that involves the following steps:

Step 1: Choose a blog name and home.

Sometimes this is obvious. If you’re a freelancer, then your blog name would simply be your name. If you own a business, then it could be the name of, well, your company. Stuck? Think of a name that’s related to your topic. For instance, if you focused primarily on dog training, then the name could be something like EZDogTraining.com.

Whatever name you select, it should be as short and descriptive as possible.

If your desired name is taken, consider adding dashes or small words, like EZ-DogTraining.com. You could also use a different extension like .org. However, if you used a site like Instant Domain Search, you can see if your name is available. If not, the site provides a lengthy list of alternative names.

After settling on your domain, register it through sites like GoDaddy or Bluehost. While there, you can also use these sites as a server host. ICYDN, you need a server to get your blog online.

I’d also suggest installing WordPress. It’s a free and popular website and blog creation tool that’s supported by BlueHost and GoDaddy.

Step 2: Customize your blog.

Regardless if you’re using WordPress or another website builder like Squarespace or Wix, you can customize your blog. Choose pick a theme and tinker with it until it appears how you want it to. That means you can change the colors around, add your logo, or create specific pages.

If you’re using WordPress, here’s a handy beginner’s guide on how to customize your site.

Step 3: Start creating and publishing content.

Now that your blog is ready to go, start creating and publishing your content. I’m going to go into this in more detail in the next section. But, for the time being, have fun with this. Experiment with finding your voice. And, don’t obsess with it being “perfect.” Just be consistent and deliver quality content.

Step 4: Promote your blog.

Unlike “Field of Dreams,” visitors aren’t just going to come because you build a blog. You’re going to need to do some shameless self-promotion. Post your content on your social media accounts. Or, create dedicated accounts that are tied into your blog.

You may also want to try out email marketing or joining online communities or forums. As your blog grows, you could also try your hand at content syndication or guest blogging.

Step 5: Grow as needed.

You need to grow with your blog. That could vary from person-to-person. But, you may have to upgrade your hosting plan, download new tools, or hire other people to write or promote your content. It just depends on your needs and availability.

Writing Blog Posts

Circling back to this, here are some pointers for writing a blog post. I’ll try and keep this section on the shorter side.

Plan your post.

Here’s where most of the work related to blogging takes place. Before creating a piece of content, you need to research your audience and topic. Ideally, this should be something that you’re passionate or knowledgeable about. But, if you need some inspiration, use tools like SEMRush or KeywordTool.io. You could also visit blogs that are related to your site or Quora.

Next, create a list of topics and outline them. I use a Google Doc for this. But, you could also create a spreadsheet using Excel or Sheets. One advantage of this is that you quickly turn this into a content calendar by assigning dates to each topic.

Write a compelling headline.

Your headline should quickly explain what your content is about. Most importantly, it should grab the attention of others. Because of this, your headline can make or break your blog post. So, don’t overlook this step.

Experiment with different headlines and see what sticks by analyzing data like page view or social shares. But, because this is so important, I recommend you give this article from a HubSpot a read to help you generate more compelling headlines.

Write your blog post.

Personally, when I have a topic and a loose outline, I just start writing. I can always go back and clean things up. Additionally, to save time, I try to write a blog post in one session so that I don’t have to keep returning to it.

To help you speed this process along, keep the following in mind:

  • Formatting is crucial. Think about using subheadings, bullet points, and images to break things up. Also, keep sentence and paragraphs short
  • Optimize for SEO. I’m talking about proper Meta Titles and descriptions, keywords, and interlinks.
  • Write in your own unique voice.
  • Include a clear call-to-action.
  • Admit that your post won’t be perfect. Get it over it and do the best you can.

Because this could deserve more time, you may also want to gain even more advice from the good folks over at ProBlogger.

Creating and Sticking to a Content Calendar

Finally, when you have ideas or finished pieces of content, add them to your calendar.

Now, if you’re working solo, this could be a breeze. You could open-up your digital calendar and select the date that you want to publish your content. You could even set a reminder that notifies you to publish that article on an exact date.

Personally, this isn’t a bad method if you are only publishing content a couple of times per week. Maybe that’s because I have a minimalist mindset. And, this technique helps me live a clutter-free life because I’m not relying on too many tools.

Unfortunately, this probably won’t work if you’re publishing daily content or working with others. Instead, I would create a content calendar.

As Abby Miller explains in a previous Calendar article, this is “simply a planner, spreadsheet, or calendar that details the content you’ll be publishing for weeks or months in advance.” Besides giving “you a quick overview of your content schedule, it can also be shared with your team so that they’re aware of deadlines and project details.”

“By creating a content calendar, you’ll be able to plan and maintain a consistent content production schedule, generate new ideas, and encourage teamwork,” adds Abby. “Additionally, a content calendar encourages accountability, use a variety of formats, and see which type of content resonates most with your target audience.”

Best of all? Developing a content calendar can be achieved in just five simple steps, some of which you may have already done:

  • Brainstorm content ideas. These should be topics that answer your audience’s questions, matches your persona, or establishes you as an expert.
  • Determine your publication channels and frequency. Since we’re focusing on blogging, you should do this daily. But, if that’s not possible, focus on quality over quantity.
  • Use a spreadsheet to map everything out. Your spreadsheet should include publication date, author, title, description, publication channels, goals, and keywords. Don’t forget to include the status as well, such as draft, complete, or published.
  • Define the workflow. Develop a content strategy that is comprised of goals and guidelines. If working with others, share this information with them. And don’t forget to assign the right tasks to the right people.
  • Schedule, publish, promote, track, and tweak your content. Set realistic time frames and review data like visits and engagement. It’s the only way to see what resonated with your audience and what didn’t.

The longer you blog, the easier it will be to add titles to your calendar. For example, you may opt to assign a theme to each month as you notice what your audience is looking for. Let’s say in the summer; visitors want advice on how to keep their business operating while on vacation. During those months, your content would guide how to achieve this.

Additionally, as you create more content, you can repurpose it. For instance, a popular blog post from two years ago contains outdated facts and research. You could update it by including the new information, but the meat and potatoes of the best remain intact.

How to Hack Productivity Into Your Schedule

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Online Appointment Software Says a Lot About Your Business

We show up at work planning to be productive, but too often, our plans are thwarted by pointless meetings. Before we know it, the workday is half over, and we don’t have much to show for it. 

For many workers, productivity growth has stalled. Despite technological advances that should be increasing the economic outputs of hours worked, The New York Times reports that Americans’ recent output of work is growing slower than it has since the early 1980s. 

As frustrating as the situation seems, there are steps you can implement to take control of your own schedule:

Know your tendencies.

Like with most things, knowing yourself is the first step in optimizing your schedule. Your tendencies are a great place to start.

Habit expert Gretchen Rubin has a four tendencies quiz to help you understand how you respond to expectations. You can use this knowledge to figure out what aspects of your schedule to prioritize.

Obligers need external expectations in order to follow through with a goal. If this sounds like you, consider prioritizing the tasks that have accountability measures in place.  

If you like to question everything and prefer facts to opinions, you are a questioner. You’d have to understand the reasoning behind certain tasks before you add them to your schedule.

If you naturally go against rules, you’re known as a rebel. As a rebel, it’s essential to align your productivity goals with your identity. In this case, prioritize the tasks that match your personality, and you will be more productive.  

Finally, if you’re an upholder, you meet outer and inner expectations and love to have goals spelled out. You would probably benefit from creating a schedule that emphasizes your most detailed tasks.

Work when it works best for you.

Many self-help books preach the importance of working on important tasks early in the day. But if you hate mornings, why force yourself to be productive at that time? 

Different people have different circadian rhythms, which influence their energy levels throughout the day. Some people are naturally larks, which means they focus best in the morning. Others are naturally owls, and they focus best in the evening. 

We can’t all be morning people. Align your schedule with times that match your specific needs. This way, you won’t be playing catch-up on all your tasks. 

Having a nighttime routine.

According to the CDC, a third of adults in the United States do not get the recommended seven hours of sleep a night. This can lead to all kinds of complications, including diabetes, obesity, and stroke. 

Not getting enough sleep also affects your ability to concentrate. Because sleep has so much bearing on your productivity, the process you go through to get a good night’s rest might as well be part of your work schedule. 

Create a nighttime routine that includes setting a consistent bedtime, meditating before bed, and avoiding large meals as well as screen time before sleeping. Getting enough sleep makes you more alert when you need to be. 

Have an emergency time fund.

In the same way that you might have an emergency fund for rainy days, do the same with your schedule. Having an emergency time fund means working ahead even when it isn’t necessary. If you know that you need to get a proposal done by the end of the week, for example, tackling it on Tuesday might let you take a long lunch with a friend. 

Having a time emergency fund ensures that you are prepared when the unexpected happens, such as when a meeting comes out of nowhere, when a family member gets sick, or when you have to take off from work for a minor fever. Working ahead keeps your schedule on track. 

Keep it simple.

Trying to fix all your scheduling problems at once can be overwhelming and unrealistic. If you want to make your schedule productive, start small. That way, you can keep it up. 

How much change you can handle at once is up to you. For some people, they might only want to focus on three goals a day, while others can consistently handle six.

The most essential part of working new goals into your schedule is that you stick with it. If you can be consistent with even the smallest of habits, then it will add up over time and become something significant. 

Making the most of your working hours is difficult because there are so many tasks to accomplish, and distractions are sure to happen. But taking these steps will put you in the position to execute even in the busiest times.

How Do You Make a Productive Calendar?

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Life without a calendar would be chaotic, right? Without it would be like driving to a new destination without directions. You would have absolutely no idea on how to get to Point A to B. As a result, you would get lost, frustrated, and arrive late. But, if you had directions, you would stay on the right course and reach your target promptly.

Like your trusty directions, though, your calendar is only effective if it’s accurate. And, the best way to ensure this is by making a productive calendar. That may sound like an ambitious goal. But, if you use the following tips, you’ll have a calendar that you’ll keep you organized and productive in all facets of your life.

You’ll do better with one.

When my friends parents their own business together. They had paper calendars scattered everywhere. There was the primary calendar, a large pad that sat on top of the desk (usually that yellow pad thing), as well as the wall calendar in the office, the car, and their home. After all these years, I’m shocked that they didn’t seem to have many scheduling conflicts. I wonder? I believe the mother was probably the one responsible for keeping it all organized.

Unless you have a schedule that never changes, which be rather dull, there’s no need to use more than one calendar. The reason is that you’re continually switching between calendars. Not only is that time-consuming and frustrating, but it can also lead to conflicts. For example, you may accept a dinner invite with a client on Wednesday night. But, you didn’t consult your personal calendar and didn’t realize you already committed to dinner with friends. Now you have to reschedule one of these events, and someone will be let down.

If you want your calendar to be productive, then only use one calendar that meets your needs. Ideally, it should be easily accessible, work across multiple devices, and can sync with the tools that you’re already using, like Calendar. You should also be able to share your calendar with others with relative ease.

Als, keep in mind that just because you’re using one calendar, customize it so that you can separate the numerous areas of your life. You could color-code different schedules, such as red for detail-oriented tasks and green for exercise. Or, you could make essential entries pop by using all caps or boldface. There’s even the ability to change the default meeting times and reminder notifications.

Live in your calendar.

“Living in my calendar” is a concept I saw in an article written by Jalah Bisharat. And I’m a fan.

“Essentially, ‘living in your calendar’ is a to-do list brought to life,” explains Bisharat. “It forces you to think not only about what needs to get accomplished, but how much time each effort is worth. And even how to sequence your day.”

Here’s what I like about this concept. It encourages you to put everything of importance into your calendar. You then block out specific chunks of time for each of these activities. For instance, you should check your inbox from 6:30 a.m. to 6:45 and then exercise for 30-minutes. Uninterrupted work could be from 8:45 a.m. to 10 a.m. and so forth.

Overall, it’s straightforward and not reinventing the wheel. There also benefits like encouraging you to start and end each day thinking about your long-term goals and working around your energy levels. Moreover, it forces you to only focus on what’s most important. Using entries that are time-bond, will help you fight back against procrastination.

However, I should add that if you don’t want your calendar to become too cluttered, then you must know what to include and leave out.

Your calendar should only include the following:

  • Date-specific appointments or deadlines.
  • Tasks that you struggle with.
  • Learning something new, like reading.
  • Networking.
  • Breaks and downtime, even 15-minutes to do nothing.
  • Self-care activities like exercise or meditation.
  • Monthly themes that are attached to your goals. As an example, January’s theme could be “Jumpstart” where you would begin the year planning a marketing campaign or a new workout regiment.

As for what you should leave off your calendar? Here are the top suggestions:

  • Meetings that do not have an agenda or purpose.
  • Standing or back-to-back appointments.
  • Checklists and notes.
  • Reminders for minuscule tasks like brushing your teeth.
  • Other people’s priorities.

Don’t put off until tomorrow what you can do today.

Excellent advice from the wise Ben Franklin. But, how does this apply in making your calendar more productive?

Firstly, be realistic about how much you can achieve in one day. There may seem like you have a hundred different things to do. But, there is no way that you’ll get to them all. Focus on your top priorities, usually between three to five items, and add only them to your calendar. It’s a simple way to ensure that you’re not putting off the things that must get done today to a later date.

Secondly, keep your calendar updated in real-time. If you just agreed to a lunch meeting, then add it to your calendar immediately. The same goes for any other important dates, like a doctor’s appointment or deadline for a project. If you wait to add these entries to your calendar, then there’s a possibility that something else will pop-up and battle for the same time slot.

Employ arrow-method.

Similar to the popular the “rocks, pebbles, and sand” metaphor for time management, here you would frontload your calendar with your most critical crucial tasks. The idea is that once you’ve knocked these out, you can use that momentum to be productive throughout the rest of the week.

Additionally, front-loading your workweek can reduce stress. As explained by Elizabeth Grace Saunders over on 99u, “Front-loading gives you the ability to stay on top of projects that take longer than expected without getting stressed or working into the wee hours of the night.”

“Since all of your must-do’s are taken care of at least a few days in advance, you can easily move would-like-to-do’s to the next day,” adds Grace Saunders. “Also, if a cool opportunity arises, you can make a spontaneous decision to take advantage of it because you don’t constantly have the pressure of racing to meet a deadline.”

What’s more, as the week progresses, energy begins to wane. It’s been found that Tuesdays are your most productive day, with Fridays being the least.

Anyway, back to the arrow method. Nicholas Sonnenberg writes for Inc.com, that this his own calendar trick with “the goal is to make your weekly calendar look like an arrowhead–a lot of stuff, in the beginning, tapering out to a fine point at the end.”

“In order to accomplish this, I schedule the majority of my meetings at the beginning of the week, preferably on Monday or Tuesday,” adds Sonnenberg. “These are mostly meetings I have every week–executive meetings, weekly check-ins, financial updates, etc.”

By kicking off the week with “a pretty packed schedule” creates flexibility, psychological satisfaction, and makes planning easier.

Establish flexible boundaries.

There’s a balancing act here. On the one hand, you need to establish boundaries. That means if you’ve already blocked out a slot in your calendar, then you’re committed. If you reserve a specific timeframe for a meeting or deep work, then nothing else should be planned during that period.

On the flip side, your calendar should also be flexible. What if there is a family emergency that pulls you away from work? What if a colleague can’t meet with you at your preferred time because they got stuck in traffic? You need to have some leeway to address these unexpected circumstances.

That’s why flexible boundaries are ideal. It’s actually how the most productive people schedule-out their days. There will be items in your calendar that are set-in-stone. However, there will also be entries that can be moved to another slot. It’s your decision on what boundaries are rigid or soft. But, usually, non-negotiable items would be work commitments, pre-determined meetings, or anything in your personal life like doctor appointments.

I’d also say that the most natural way around this, on top of scheduling your most important tasks, would be to leave a few blank spaces in your calendar. For instance, there could be an hour slot in the afternoon where nothing has been added to your calendar. That time could be spent handling an emergency or shifting your schedule if you must. Some people, like Tim Ferriss, even prefer to leave an entire day open on their calendar.

Look back to look ahead.

Under-and-overestimating how long something tasks is a surefire way to make your calendar less productive. If you were to block out an hour for a specific task, and it took two, then your calendar for the rest of the day will be thrown off.

Go back and review past calendars to see how much time you dedicated to recurring tasks and appointments. You can then use this information to map out your calendar going forward. If that’s not effective, then track your time for a couple of weeks. You can either use a time log or a tracking tool like Toggl or RescueTime to get a more accurate picture.

Schedule regular check-ins.

Finally, review your calendar frequently. I do this on Friday afternoons to make sure that nothing has changed. Then don’t miss the Sunday night check-up. After all, as time goes on, your priorities will change. You’ll want to make sure that your account for this. If not, your calendar isn’t going to be much of an assistant for you.

5 Tips for Using Scheduling Software for Healthcare

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As many as 50% of healthcare providers are now using cloud-based schedulers to organize their doctors’ schedules. That’s good news for the business, but it also benefits patients.

Nobody likes to sit on hold just to schedule a checkup. Offices that use online scheduling systems offer patients convenience. And because the average call takes 8 minutes or more, it can also free up time for your administrative staff. 

By accommodating your digital savvy patients, you save time and money with the right cloud-based scheduler. Here are some tips to help you use your scheduler for your needs. 

1. Consider your patient volume.

Many online scheduling tools are priced according to the number of users or appointments scheduled over a certain period. You don’t want to overshoot your needs, but don’t run out of slots when people are trying to schedule appointments.

Before investing in a digital scheduling tool, get a headcount of your active patients. Then, ask yourself: Are you planning to grow in the coming year? Is a member of your practice planning to start his or her own? When in doubt, add 10% to the volume you think you might need. 

2. Expect cancellations and rescheduling.

Between 20 and 30 percent of patients cancel and reschedule their appointments. Even if that isn’t true of your practice, it could be in the future as patients cycle through.

Having this many patients move their schedule around can be a huge time-suck for your staff. It can also be inconvenient for the patient if they do not have time to call in order to cancel or reschedule their appointments. The last thing people want to do on their lunch break is to sit on hold with a doctor’s office. 

With a web-based scheduler, patients can cancel their appointments and reschedule they’re at home looking at their calendar. Online scheduling software accommodates their busy life while freeing up your staff to tackle other business needs. 

3. Issue reminders.

Most hospitals and clinicals schedule appointments weeks, if not months out. Patients can be forgetful, but having your administrative staff call each and every patient to remind them of their appointment is a waste of money. 

Embrace automation to provide reminders in a cost-effective way. Most solutions can send out an SMS or email the day before the appointment. The patient, for their part, can respond with a confirmation, cancellation, or request to change the appointment time. 

4. Sync up with their calendar.

Even though patients get reminders, they still may forget about their appointment if it isn’t on their calendar. With the right cloud-based scheduler, patients can click a button to add the appointment to their online calendar. 

Remind patients that most online calendars also have reminder features. If someone wants a reminder 30 minutes beforehand — to ensure they leave work on time, for example — encourage them to toggle that setting in their calendar. 

5. Accept online payments.

Sometimes, patients forget to pay their medical bills. Other times, they relocate and never get the bill at all.

Why not make it easier for your patients to pay their bill? Some cloud-based schedulers hook up with common payment platforms, allowing patients to pay for your services at the click of a button. 

Customization is key. Many tools can be configured to request payment before the patient can see the doctor. Although you don’t want to deter patients from seeing their doctor, this feature will make it so their medical bills never pile up; you won’t have to worry about dealing with collections. 

At the end of the day, cloud-based scheduling is about simplicity: It lets you see your physicians’ calendars and those of your patients in the same place. Through reporting features, it can help you understand trends in your schedule, while billing tools keep the revenue flowing. What could be better than that?

4 Ways Entrepreneurs Go Wrong With Online Scheduling Software

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Entrepreneurial work has a way of snowballing. What started as an idea soon turns into a weeklong project, which then swallows an entrepreneur’s entire life. 

Scheduling is a key solution for keeping productivity high. But that doesn’t mean online scheduling is free of issues. Although it might seem like a simple task, calendar management can be a big challenge for a busy person. 

Here are four of the biggest challenges entrepreneurs face with online appointment scheduling, complete with tips around how to overcome them:

  • They overbook themselves.

As the owner of a business, people expect you to be busy. But your time is still limited; treat it as such. Overbooking yourself can lead to many frustrations: You’ll feel overwhelmed, your clients will be unhappy, and people within your organization won’t like it either. It’s not particularly motivating to work for someone who has to cancel meetings constantly.

The solution: Protect your time. If people are constantly trying to book a meeting at times when you’re doing deep work, try time blocking. The idea is to fill every 15-minute slot on your calendar with something, even if it’s just relaxing at home or eating dinner. Personal priorities matter, too. 

  • Their online scheduler doesn’t have the right functionality.

Maybe you want to minimize back-and-forth scheduling emails. Perhaps suggestions around meeting locations matter to you. Every online scheduling solution works a little differently. If yours doesn’t have the features you need, look elsewhere.

The solution: Do your research, and pick something that fits your specific needs. Features popular with entrepreneurs include:

  • Meeting notifications and reminders to ensure you never miss a meeting
  • Daily limits so you can cap the number of meetings on your schedule
  • Time zone detection so you’re never confused about the time of a meeting
  • Customizations so you can align your appointment scheduling software with your brand
  • Team scheduling to encourage collaborative work
  • Up-to-date contact information to easily locate information about a client

There are plenty of other features out there; the challenge is understanding what you actually need and finding tools with those features. 

  • They said “yes” to things that aren’t on their calendar.

If you’re going to master online scheduling, you have to learn to say “no” to meetings. When you constantly say “yes” — especially to things that aren’t on your calendar — you’ll feel overwhelmed. 

The solution: Only accept appointments that are on your calendar. If anyone wants a block of your time, even if it’s just for a 15-minute touch base, tell them to add it to your calendar. Ask meetings to be scheduled at least 24 hours in advance so you have time to prepare for them. This may seem like a pain at times, but it’ll save you time and stress in the long run. 

  • They don’t know how to prioritize their meetings.

You may be using an online appointment scheduler that is perfect for you and fits all the needs of your organization. Unfortunately, if you don’t know how to prioritize meetings, your days will still feel crazy, which kind of defeats the purpose of an appointment scheduler.

The solution: An online appointment scheduler can help you prioritize. Follow the 1-3-5 scheduling rule. Identify your No. 1 priority and make that the focus for your day. Then, determine your three medium priorities (these may be related to your top priority), and lastly, schedule no more than five small must-to-do priorities.

If you can master online appointment scheduling, you’ll be more productive and present for your business. You’ll turn your calendar into an advantageous tool, rather than a chore you have to keep up with. Start managing your schedule like a pro, and the results will be borne out in your business.

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